Let’s call it what it is. There really is a level of ‘messiness’ to purpose in business. How can you know which companies are truly committed to their purpose, and those who are merely paying lip service to the concept, or worse?
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.