Across the business landscape, companies can interpret the use and application of these terms a little differently. Some may just have a purpose, some a vision statement. Some have a mission and a vision statement, some have all three.
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
