Why is brand governance so important to building and creating value to a business? This framework and set of practices ensures a company’s brand is managed consistently and effectively across all aspects of the business, however there can be some challenges.
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
