In general, established or traditional accounting practices records the costs, incomes, assets and liabilities of the company - as well as the costs of the resources a company employs, and the earnings it derives from them. As a result, current accounting methods do not provide all the information that is relevant to promoting responsible, purposeful business practices.
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
