Purpose needs to be both emotional and rational and needs to resonate with all members of your organisation - this consistency ultimately drives decision making at all levels, create a values based culture and enables the company to endure changes that may arise both internally and externally in the passage of time.
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
