Put simply, purpose can be interpreted in two ways - either to represent the underlying motive behind why a brand sells its products and services, or it can be the platform that articulates why the organisation exists in the world.
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
