The Great Debate: Brand Journalism vs. Content Marketing

The ‘we’ I refer to above are from two culturally opposed disciplines, journalism and marketing. These worlds have slowly transformed, and continue to do so due to media convergence, citizen publishing, social media – even blurred jurisdictional boundaries. It’s an all-out morphing sensation.

Katrina Savell

Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.

Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.

Katrina's work has been awarded locally and internationally.

https://www.brandclarity.au
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Purpose & Employees: Alignment Is Key

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Brand vs. Company Purpose - What's The Difference?