In the world of acquisitions and mergers, brand equity (the value a strong brand brings beyond tangible assets) can make a huge difference in valuation, increase appeal to buyers, and ultimately, exit success. But how do you measure brand equity - and ultimately, increase it?
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
