In 2012, Instagram was purchased by Meta with zero revenue and 12 staff for US$1 billion. Why? Due to the strength of their intangible assets. In fact, the value of intangible assets has been soaring in recent years and could represent as much as 90% of the total market value of the S&P 500.
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
