It would be a tragedy if misinterpretation of definitions (aka jargon) could play a key role in us not achieving the 2030 United Nations Sustainable Development Goals (UNSDGs). Yet when it comes to the terms ‘purpose’ and ‘sustainability’, there’s often variance in how they are defined, leading to market confusion..
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
