Creating a successful brand strategy is less about following a checklist and more akin to crafting a masterpiece. It requires creativity, discipline, and the ability to connect a brand’s deeper purpose with the realities of its market.
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
