Over the past decade, purpose has become one of the most powerful narratives in strategy and communications. Yet as more organisations articulate their purpose, scrutiny has intensified. Stakeholders (and increasingly regulators) are questioning whether these claims reflect reality - or simply marketing.
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
