30-Day Strategic Clarity Sprint
Concentrated executive capability to advance one defined priority in one month
Need more than a one-off consultation, but not an ongoing Fractional Chief Marketing Officer engagement?
The 30-Day Strategic Clarity Sprint provides a defined period of senior executive support to examine one material business priority, establish strategic direction and develop practical recommendations.
Each Sprint is tailored to the organisation and focused on one agreed priority, providing the depth needed to move beyond surface-level advice while maintaining pace, focus and accountability.
WHEN TO USE THE SPRINT
A Sprint may be appropriate when:
an important initiative has stalled or become difficult to progress
a business priority requires capability that is not currently available internally
leaders need independent analysis before committing significant investment
competing priorities or perspectives are delaying action
a period of growth or change requires concentrated strategic support
the organisation is considering Fractional CMO support but is not ready to commit to an ongoing retainer
WHAT IT CAN ADDRESS
Each engagement focuses on one defined priority, which may relate to:
Growth and commercial opportunities
Cost reduction and investment optimisation
Market position and brand performance
Business, brand and marketing alignment
Go-to-market strategy
Stakeholder strategy and engagement
Marketing capability, agencies and suppliers
Strategic options and business-case development
AN OVERVIEW
The Sprint combines direct executive involvement with independent work undertaken throughout the 30-day period. Depending on the agreed scope, this may include:
review of relevant organisational information and existing work
executive and stakeholder working sessions
independent research and analysis
assessment of opportunities, risks and strategic options
cross-functional consultation where required
a written strategic report and presentation of findings and potential next steps
The scope, access requirements and deliverables are agreed before the engagement begins.
CHOOSE YOUR LEVEL OF SUPPORT
A) Focused Sprint
One day of direct executive support per week across 30 days, supported by dedicated preparation, analysis, strategic development and a final recommendations report.
Designed for one clearly defined priority, the Focused Sprint is delivered primarily with the appointed client lead and immediate project team. Broader stakeholder consultation, cross-functional workshops and extensive organisational engagement are not included unless separately agreed.
B) Embedded Sprint
Two days of direct executive support per week across 30 days, supported by dedicated preparation, deeper analysis, strategic development and a comprehensive recommendations report.
Designed for more complex priorities, the Embedded Sprint allows for broader engagement across relevant leaders, teams and organisational functions. It may include stakeholder consultation, cross-functional working sessions and greater involvement in developing alignment around the recommended direction.
The appropriate model is determined by the complexity of the priority, the evidence available and the level of stakeholder involvement required.
WHAT YOU RECEIVE IN 30 DAYS
At the conclusion of the Sprint, the organisation receives:
an independent assessment of the agreed priority
greater clarity around material issues, risks and opportunities
clearly articulated strategic options and considerations
prioritised recommendations
a practical basis for future investment or implementation
a written report providing a reference point for the next stage of work
The Sprint provides strategic analysis and recommendations. Implementation or ongoing executive leadership may be scoped separately where required.
CROSS DISCIPLINARY AND SECTOR EXPERIENCE
Led by Brand Clarity® founder Katrina Savell MAICD, the Sprint draws on more than 20 years of cross-sector experience across business, brand, marketing, corporate communications, stakeholder strategy, sustainability and governance.
This breadth enables complex priorities to be examined in their wider organisational context rather than through a single functional lens.
ADVANCE A PRIORITY IN 30 DAYS
Gain concentrated executive support to clarify a material issue, establish strategic direction and create momentum without committing to an ongoing engagement.
Subject to availability.