Fractional Chief Marketing Officer

Executive marketing leadership for growth, change & transformation - in every season.

Aerial view of a landscape featuring a forested area with trees, a small lake or pond, and a grassy open space with a few trees.

Brand Clarity® provides experienced Fractional Chief Marketing Officer (FCMO) leadership for organisations seeking to strengthen market position, improve marketing performance and align investment with business priorities, without the cost or commitment of a full-time executive appointment.

Working alongside organisational leaders, internal teams, agencies and suppliers, we provide strategic direction and executive oversight across brand, marketing, communications and stakeholder engagement.

Our focus is on creating clarity, identifying opportunities, improving alignment and maintaining momentum from strategy through to delivery.

WHO BENEFITS

Busy CEOs, founders and executive teams requiring experienced brand and marketing leadership without appointing a full-time Chief Marketing Officer.
Business owners experiencing growth, transition or maturation who need to strengthen market position, align brand and marketing with business priorities or prepare for the organisation’s next stage.
Government departments, councils and place-based organisations requiring specialist capability to close an internal gap, lead a defined priority or navigate complex stakeholder environments.
Marketing leaders and internal teams requiring additional senior expertise, an independent executive perspective or support during a period of increased demand or change.
Organisations managing agencies, suppliers or significant marketing investment that require stronger strategic direction, independent due diligence and executive oversight.

WHAT WE LEAD

Areas of support regularly requested include, but are not limited to:

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Brand, growth and go-to-market strategy
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Commercial performance and marketing investment

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Stakeholder strategy and engagement
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Cross-functional leadership, culture and delivery

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Agency and supplier due diligence
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A TAILORED APPROACH

Every engagement is shaped around the organisation’s priorities, operating environment and required level of support.

We work alongside leaders and existing teams to provide the strategic direction, alignment and executive oversight needed. This may involve leading a defined organisational priority, strengthening internal capability, coordinating agencies and suppliers, or providing ongoing leadership across brand and marketing.

Our approach is independent, collaborative and focused on improving commercial return, reducing risk and creating greater organisational value.

FLEXIBLE EXECUTIVE SUPPORT

Fractional Chief Marketing Officer engagements are led by Brand Clarity® founder Katrina Savell MAICD and can be structured to meet the needs of the organisation, including:

Ongoing monthly Fractional CMO retainers

Interim or fixed-term Chief Marketing Officer leadership

Embedded executive support during a defined period of growth, transition or organisational change

One off strategic advice, proposal reviews, agency and supplier assessments, and independent second opinions are available through Brand Clarity® Strategic Clarity Consultations.

Considering a Fractional CMO appointment?

It takes just three steps to get started.

The Pathway to Progress

An aerial view of a forest with trees in fall colors bordering a body of water, some trees are leafless, and the water has scattered white specks.

Fractional Chief Marketing Officer (FCMO) appointments are tailored in scope and duration to the needs of the organisation, ranging from defined 3-6 month periods to longer term fractional and interim leadership engagements.

Regardless of duration, each appointment follows a clear three step pathway to establish direction and accelerate progress:

STEP 1 - ALIGN THE SCOPE TO BUSINESS OBJECTIVES

STEP 2 - ESTABLISH PRIORITIES & IMMEDIATE OPPORTUNITIES

STEP 3 - PROVIDE CLARITY, ALIGNMENT & LEADERSHIP SUPPORT

Book a discovery call to discuss your requirements.

BOOK A CALL

REQUEST CAPABILITY STATEMENT

WHY BRAND CLARITY®?

Our approach is grounded in Executive Stewardship to deliver strategic clarity, commercial judgement and an independent perspective to decisions that influence short term organisational performance and long term value.

We identify material issues quickly, assess opportunities and investment through a governance and risk lens, and work across organisational functions to strengthen alignment, decision making and delivery.