By clearly setting expectations and how this translates for employees roles and responsibilities, purpose is driven through the organisation by the perceptions of professionals and middle management - and systematically have higher future accounting and stock market performance, even after controlling for current performance.
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
