Corporate purpose is no longer simply a statement of intent. It increasingly forms part of the CEO’s leadership mandate, shaping organisational direction, decision-making and long-term performance. This article explores why purpose now sits at the intersection of leadership, strategy and value creation.
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
