Across the business landscape, organisations interpret and apply purpose, vision and mission in different ways. Some have only a purpose, others rely on a vision statement, while some use all three. But does an organisation need each of them - and is there a strategic risk in leaving one out?
Katrina is a purpose-driven marketing & communications leader who thrives on creating and building sustainable companies and brands through the development of high performing teams, as well as agency and partner management, both in-house and as a consultant.
Her business background, coupled with qualifications in economics, journalism and law, provide a wealth of insightful commercial knowledge and creative foundation.
Katrina's work has been awarded locally and internationally.
